Program Design

The HKUST MSBA program aims to meet strong demand for business analytics professionals. It provides students with solid knowledge of business analytics by bringing together a wide range of knowledge in applied statistics, modeling, optimization, and information management.

The program focuses on teaching students how to make good use of numerical data, multi-dimensional unstructured information, and business analytics knowledge for building data-driven strategies, enhancing performance, and facilitating evidence-based discussion for problem solving. It develops students’ business analytics competency, and hands-on experience in solving real business problems in various areas such as management, finance, and marketing. 

Our expectation is that graduates from the program are able to integrate cross-disciplinary knowledge with analytics to manage complex data structures in a business environment; analyze real business problems using various business analytics techniques, and play leading roles in successful business strategy execution using analytics.