What's Happening

The MSBA Program is excited to share the highlights of our MSBA Design Thinking Workshop which was concluded last night. The workshop lasted for three months, which started in September. Around 100 students including both full-time and part-time from the MSBA Program have participated the workshops.

The Design Thinking workshop was organized by MAKE Studios Hong Kong and thanks to Clara Aparisi, Rupert Hetherton and Felicia Ho who have been helping our students along the journey.

The workshop was concluded last night with the final pitch to HSBC Personal Banking on exploring new business segments. Our heartfelt gratitude to Rafael Frias 傅遠山 and Amy Hui who served as judges and provided valuable insights for MSBA students in building/ formulating business ideas, tackling pain points for different business issues and sharing tips in presenting new ideas to senior executives within an organization. Everyone was impressed with the quality of work that the MSBA students have produced!

The MSBA Program aims to nurture students with both practical knowledge and the theories from textbooks. We provide ample opportunities to our students to learn beyond classroom and textbooks, including workshops in data immersion, design thinking and other project-based courses for students to tackle real and authentic business problems.

We sincerely appreciate our corporate partners for their support to the MSBA Program and their continued presence in our community. If you are interested in the MSBA Program, please reach out to us at msba@ust.hk.

#HKUST #HKUSTbusinesschool #designthinking #HKUSTMSBA #MSBA #Studentexperience

Lancelot F. James, Kris Baoqian PAN, Joon Nak Choi, Coral Puig Garrigó, MBA, Carlos Fernández-Loría, Marcela Barrios León.