What's Happening

We are proud to share the success of our MSc in Business Analytics students who recently completed an internship project with STARTEAM GLOBAL, a leading global PCB manufacturer and solutions provider. Since March, our students worked closely with the company’s Engineering and Digitalisation Technologies teams to develop a prototype of an AI-powered solution designed to improve the speed, accuracy, and commercial value of resolving engineering queries during the PCB quotation and production process.

The project culminated in a final presentation on 6 June 2025, where the student team demonstrated their solution through a compelling live demo. The presentation clearly articulated the business problem, showcased the AI-driven approach, and thoughtfully addressed both limitations and future development opportunities.

STARTEAM GLOBAL highlighted the potential of the solution to enhance customer responsiveness and reinforce its commitment to continuous improvement. The company expressed its appreciation for the students’ creativity, professionalism, and valuable contribution to internal process enhancement.

We are deeply grateful to STARTEAM GLOBAL for their strong support and for providing our students with this meaningful industry engagement opportunity. We look forward to continuing our collaboration and seeing this innovative solution move closer to implementation.

Read STARTEAM GLOBAL’s full post on LinkedIn.